Federdoc Brings the Authenticity and Traceability of Italian DOC and DOCG Wines to Cancún

An exclusive program celebrating the authenticity, traceability, and regulatory behind Italy’s DOC and DOCG wines

Cancún, Mexico (October 2026) – Federdoc, the Confederation representing the consortia of Italian wine denominations, will bring its educational and promotional program to Cancún, Mexico, with two complementary events designed to introduce consumers, wine professionals, and members of the hospitality community to the value, authenticity, and traceability of Italian DOC and DOCG wines.

Hosted at Live Aqua Cancún, the event will bring together wine professionals, trade representatives, media, hospitality leaders, and influential consumers of Cancun wine community to celebrate Italian wine. The program is expected to welcome around 150 guests in Cancún, creating opportunities for education, meaningful exchange, and connection.

The program will begin with the Masterclass titled:

“Traceability and Regulation of Italian DOC and DOCG Wines: Conegliano Valdobbiadene Prosecco Superiore DOCG, Vino Nobile di Montepulciano DOCG”

Presented by Georgina Estrada, President of the Mexican Sommelier Association (AMS) and Jose Luis Umana, Vice President of the Mexican Sommelier Association (AMS).

October 8, 2026,

Location: Live Aqua Cancún (Blvd. Kukulcan 12, Zona Hotelera 77500 Cancún, Q.R., Mexico)

The masterclass offers a deeper look into the regulatory framework and traceability systems that safeguard the identity and quality of Italian wines. Will explore how Italy’s denomination system goes beyond geographical origin, reflecting a rigorous framework of regulations, traceability, collective responsibility, and cultural heritage developed over generations.

Federdoc’s presence in Cancún reinforces its commitment to international education and outreach, creating meaningful connections between Italian wine denominations and new audiences. By bringing together tradition, transparency, authenticity, and contemporary wine culture, Federdoc continues to promote a deeper appreciation of the values behind Italy’s DOC and DOCG wines.

ABOUT FEDERDOC

Federdoc is the Confederation representing the consortia of Italian wine denominations, playing a central role in the protection, promotion, and enhancement of Italian wines with DOP and IGP status. Through educational initiatives, protection and safeguarding activities, and international promotion, Federdoc supports the integrity and development of Italy’s Geographical Indications system, helping communicate the quality, authenticity, and cultural value of Italian wine to audiences around the world.