The crisis is worrying Italian wineries and the families of Amarone provide a strong reply. In absolute trade down, while oenological universe is trying to progressively reduce prices (very often to the detriment of quality), twelve important families in Valpolicella (Allegrini, Begali, Brigaldara, Masi, Musella, Nicolis, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Venturini, Zenato) join efforts in the name of Amarone.
Here it is the strategy of the newborn association – AMARONE FAMILIES alone represent 55% of the whole value of high-quality Amarone (more than 40% of the total market). Exclusiveness and total quality for the protection and promotion of one of the three quality Italian red wines best known in the world.
July 20, 2010